Caught you red (orange) – handed … it wasn’t me. The catchy Shaggy song hooked me in and had me singing along. But the Cheetos spot was cheesy (pun intended), clever and hilarious.
For starters, I love Mila and Ashton #powercouple. Brittani’s Pick: Cheetos “ It Wasn’t Me”Īs someone who doesn’t watch the Super Bowl for the football, I look forward to the most ridiculous comical commercials. The story itself is very powerful and inspiring, but I was also drawn to the compelling visual of the water connecting each scene to further tell the story. Although I typically do really enjoy the funny and lighthearted ads, this one stood out to me this year. Toyota’s Super Bowl commercial featuring Jessica Long’s story as a 13x Paralympic swimmer takes the win in my opinion. Paulina’s Pick: Toyota “ Jessica Long Upstream” This spot remained to be the most memorable to me and definitely had the lowest budget out of every other commercial.
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It entices the viewer with a way to win free beer (who doesn’t love that?) while being playful and honest. I think this spot was a a great extension of their current campaign and is engaging because of how simple it is. Ads are meant to cut through the noise and hopefully sway consumers away from the competition. This clear-cut ad says out loud what every advertiser and consumer knows is true. Tara’s Pick: Miller Lite “ Ridiculously long calorie-burning Big Game URL” With their comedic crosshairs set on ousting Norway as a leader in the EV market, GM (with help from Will Ferrell, Kenan Thompson and Awkwafina) is not only pledging to do their part in bettering the future well-being of our planet, but also serving as a PSA to all of us geographically inept folk that we should pick up a map and get a better understanding of our Nordic countries. It’s difficult for an ad to immediately grab your attention, make you laugh and be relatable, all while laddering up to an important topic that is worth discussing. I kid you not, I would gladly watch this movie.
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The gags felt genuinely and delightfully fitting to Tim Burton’s weird fable, and the performances pushed the joy of the spot over the edge, from Winona Ryder’s full and believable commitment to reprising her role as Kim, to Timothée Chalamet’s perfectly quirky embodiment of Johnny Depp’s original Edward. While they often feel awkward and underwhelming to me, (Looking at you, Shaggy, Ashton and Mila) the spot that made the nostalgia cut was Cadillac’s Edgar Scissorhands. Nick’s Pick: Cadillac “ Edgar Scissorhands”Įvery Super Bowl there is a sizable pack of brands who try to cash in on decades-old pop culture references.
My personal favorite touch was when Tony slings processed meats at the face of his docile assistant (which the assistant nibbles on). It never takes itself too seriously and hits a number if smart comedic notes. To break free from the expected, popular choices, I particularly enjoyed the Jimmy John’s spot which staged Brad Garrett as Tony Bolognavich, a Mafioso known as the “King of Cold Cuts”, seeking to prevent the sandwich chain from moving into his home turf. So who won the coveted MVC (Most Valuable Commercial)? The experts at Spitball broke down the evening’s biggest brand plays to see what winning campaigns took out the competition, check it out: Torre’s Pick: Jimmy John’s “ King of Cold Cuts”Īs I do every year, due to my pathetic occupational hazard, I keep a real-time log of the spots during the game to gauge my authentic reaction so as not to be influenced by the ad tracker results (this causes me to “shush” the family during the game…often). The pandemic forced a shift of strategies where previous years’ champions (think Budweiser, Coke, Pepsi and Hyundai) sat the bench and allowed new rookies (think Reddit, Fiverr, and Robinhood) to get on the field. This year, the stakes were at an all-time high. An annual and longstanding rivalry where brands both big and small dig deep into their creative playbooks with hopes of producing THE breakout commercial that leaves audiences buzzing beyond the end of the fourth quarter. Two teams came and Tom Brady conquered… again, however, the real competition remained off of the field.
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