Its products are used for testing and screening genetic abnormalities, disorders, and diseases, including down syndrome, hypothyroidism, muscular dystrophy, infertility, and various metabolic conditions.
PERKINS ELMER SOFTWARE
The Diagnostics segment provides instruments, reagents, assay platforms, and software products for the early detection of genetic disorders, such as pregnancy and early childhood, as well as infectious disease testing in the diagnostics market. In addition, this segment offers solutions to farmers and food producers and analytical instrumentation for the industrial market, which includes the chemical, semiconductor and electronics, energy, lubricant, petrochemical, and polymer industries. It also provides analytical technologies, solutions, and services for the environmental, food, and industrial markets that enable its customers to understand the characterize the health of various aspects, including air, water, and soil. The Discovery & Analytical Solutions segment offers a suite of solutions, including reagents, informatics, and detection and imaging technologies that enable scientists to enhance research breakthroughs in the life sciences research market, as well as contract research and laboratory services. It operates through two segments, Discovery & Analytical Solutions and Diagnostics. provides products, services, and solutions to the diagnostics, life sciences, and applied services markets worldwide. 7 Agricultural Technology Stocks to Buy as Commodity Prices Remain Volatile.7 Dividend Stocks to Buy When Safety is Your Top Priority.7 Stagflation Stocks to Help Navigate Periods of Low Growth.7 Commodities ETFs to Help Build a Hedge Against Inflation.7 Dividend Stocks That Earn 10% Every Month.
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PERKINS ELMER MANUAL
The result is a design manual that not only brings cohesion across existing stock, but also lays the foundation for future instruments. Color was also used to indicate machinery interaction points, helping to reduce the user learning curve.
PERKINS ELMER UPDATE
Implementing the strategy on new machines was easy, but how could we update existing products in the catalog? The solution was a design manual that allowed older machines to be reinterpreted with the new design language.Within the manual, we established principles such as the fresh green (show a page out of manual) to bring cohesion to Perkin Elmer’s suite of machinery. This gave the machine a warmer, more organic feel.
Soft flowing lines were used on the NexIONm 300 mass spectrometer. ‘For the Better’ was designed to break the mold of the hi-tech machinery market, moving away from cold and analytical imagery, and instead imbuing the brand with a more user friendly and open feel. We worked closely with Perkin Elmer's Brand Strategy team to have a better understanding of the new Company mantra.
PERKINS ELMER HOW TO
But the challenge was how to translate this new vision into a physical design language. Perkin Elmer's new brand positioning, ‘For the Better’, meant a new design direction for the global leader in human and environmental diagnostic and therapeutic solutions.
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